addidas

dRes “adidasi” msoflio bazarze farTo asortimentiT aris warmodgenili (kalaTburTis botasebi, safexburTo bucebi, turistuli, sportuli aqsesuarebi da sxva). misi momxmareblebi arian nebismieri asakis sportuli cxovrebis mimdevrebi. Tumca bazris amonagebis udidesi wili moicavs 20-45 wlis asakis momxmarebelTa Sesyidvebs.

adidasis misia SemdegSi mdgomareobs: kompania iyos msoflios saukeTeso sportuli brendi. am misiis Sesasruleblad, adidasis maRali rgolis  menejerebi orientirebulni arian produqciis xarisxis mudmiv srulyofaze. isini ar ureven erTmaneTSi raodenobasa da xarisxs, maTi brendingis mTavari strategia momxmareblis moTxovnilebebis maqsimalurad gaTvaliswineba da dakmayofilebaa.

     adidasis miznebi gamomdinareobs misiidan. is cdilobs nebismieri sportisTvis (mZleosnoba, fexburTi, CogburTi, ragbi, golfi, kriketi, kalaTburTi, skeitbordi) Seqmnas komfortuli produqcia.

es kompania mogebas onlain gayidvebiTac iRebs, romelic 2008 wlis krizisis dros 30%-iT Semcirda 2009 wels, Tumca didi zarali ar gamouwvevia. (mogeba 907,7 mln $ )

     “adidasSi” muSaobs 36129 TanamSromeli. 2009 wels kompaniis gayidvebidan amonagebi  Seadgenda daaxloebiT 7.3 miliard evros. mogeba 2.5 miliard evros, xolo 2008-Si mogeba iyo 2.2 miliardi evro. 

     “adidasis”  brends ukavSirdeba iseTi legendaruli saxeebi rogorebic arian: muhamed ali, Stefi grafi, devid beqhemi, miSel platini, zinedin zidani da sxv.